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Ma - Pe klo 9-16
Puh (09) 6937 6336
Faksi (09) 6937 6270
Email palvelu@readme.fi
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Esittely
The book tells the Nokia story behind the press releases,
advertisements, product manuals, and media-trained
public speakers.
It shows how the company runs its business and manages its people, trying to
hold on to its Scandinavian values in all parts of the world. It explains how new
technologies and products are being created and how other, equally exciting
technologies and innovative products are being killed. It explains the
occasionally conflicting business interests that enterprises in the complex
telecommunication technology industry may have.
Above all, the book tells the story of phenomenal success based on consistent
strategy, failure to change the chosen strategy in due time, and how the
continuously changing market is opening new opportunities even for
established corporations.
What the book is about:
The book is about the people, products, and businesses that make up a globally
renowned mobile electronics brand Nokia. It tells success and failure stories
about the company that usually doesn't reveal its internal affairs to outsiders.
Nokia didn't leap into the global awareness like Google or Yahoo, but steadily
built its success product by product, market by market through the 1990's.
Right from the turbulent start, Jorma Ollila held the company tightly focused
on the business of designing, manufacturing and marketing mobile phones
and telecommunications equipment.
Nokia didn't make loss even when the stock market turned its back on
technology companies in 2000. The period of economic slowdown is,
however, managed differently than years of rapid growth. Despite Nokia's
excellent financial situation, the company steadily lost talent, market share,
and innovative concepts during the difficult years that affected the whole
telecommunication industry.
As markets recovered, Nokia's recovery picked up speed in 2005 when Jorma
Ollila finally nominated his successor, Olli-Pekka Kallasvuo. As Ollila's
deputy since 1990, Kallasvuo had seen the ups and downs of the business. In
2005, he started steering the corporation into more open and innovative
direction. Not only his challenge was to compete against other mobile phone
manufacturers but also against Internet and IT companies, like Apple, Google,
and Microsoft. Now, Kallasvuo is heading Nokia's charge at the leadership for
the mobile Internet.
What are the key learnings of the book:
Despite the 3G crisis, despite the increasing competition from Asia, despite
the loss of market share during 2001-2004, Nokia still excels in the fiercely
competitive consumer electronics business.
What makes Nokia a company that consistently keeps turning out profits? On
one hand, focusing resources on the right technology at the right time helped
Nokia. On the other hand, during tough times, narrow focus on cost savings
made it struggle. These two factors, focused strategy and profitability above
all, are characteristic to Nokia's success – in addition to efficient operations
and careful brand building.
It may be impossible to copy the success of Nokia, but it is possible to pick up
nuggets from the book that may lead to successes in other businesses.
About the author
Ari Hakkarainen has been working for more than 20 years in the high-tech
industry. He has held various positions at ICL, Fujitsu and Nokia in product
management, consultancy, business development and marketing in different
parts of the world.
Today, he is a writer and consultant specialized in mobile technologies and
businesses. He has written a book for McGraw Hill about mobile phones (Cnet
Do-It-Yourself Camera and Music Phone Projects). Publishing Avec Mobile
(www.avecmobile.com), an online magazine, keeps himself up-to-date with
the latest products in handheld and wireless technologies. Additionally, he is
writing a regular technology and business column for national newspaper
Uusi Suomi (www.uusisuomi.fi) and has authored articles for magazines, such
as Computerworld
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